Marketing 2.0 in plain language
As a marketer on the social web, one of your first objectives is to be found by your potential clients.
And since search engine Google has a market share of 98% in The Netherlands, your website needs to rank high in Google.
But as the graph below indicates, ranking high in Google is not good enough. Nearly 88% of the clicks on Google Page 1 go to the websites that are on first, second and third place!
Currently I am preparing to publish a series of posts that teach marketers how to develop a Keyword Strategy. A Keyword Strategy is crucial if you want to drive quality traffic to your website.
Before that however, I will first publish some posts on basis SEO knowledge. Today: the importance of ‘incoming links’ aka ‘backlinks’ to your websites findability.
Links to your website is a major factor in getting great organic search engine results.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
Latest comments