Google Rankings no prize for fourth placeAs a marketer on the social web, one of your first objectives is to be found by your potential clients.

And since search engine Google has a market share of 98% in The Netherlands, your website needs to rank high in Google.

But as the graph below indicates, ranking high in Google is not good enough. Nearly 88% of the clicks on Google Page 1 go to the websites that are on first, second and third place!

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Currently I am preparing to publish a series of posts that teach marketers how to develop a Keyword Strategy. A Keyword Strategy is crucial if you want to drive quality traffic to your website.

Before that however, I will first publish some posts on basis SEO knowledge. Today: the importance of ‘incoming links’ aka ‘backlinks’ to your websites findability.

Links to your website is a major factor in getting great organic search engine results.

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