Marketing 2.0 in plain language
As a marketer on the social web, one of your first objectives is to be found by your potential clients.
And since search engine Google has a market share of 98% in The Netherlands, your website needs to rank high in Google.
But as the graph below indicates, ranking high in Google is not good enough. Nearly 88% of the clicks on Google Page 1 go to the websites that are on first, second and third place!
In this post I will explain the concept of Long Tail SEO, how you can beat your competition in search engine rankings by applying it, and even how to get a shot at great search engine rankings for a single keyword!
This post is the 2nd in a series of 5 on how to develop a Keyword Strategy.
As a marketer, you are familiar with the process of positioning your product. You go through the process of analyzing and assessing your product, you consider the competition, and the opportunities in the market. When you are developing a Keyword Strategy, you pretty much go through the same process.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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