It was clear from the start that Google meant business when they announced the launch of their social network Google +. Now, six months later, Google is taking rapid steps to further integrate Google + into the heart of the Google ecosystem: its’ search engine. As of today, G+ users can choose to blend G+ [...]
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As we know, SERP 1 is the Holy Grail of marketing. It means that you are the number one result in Google for the terms you want to be found on. I recently scored my first SERP 1 in Google on a very competitive keyword. Yaay! I thought it was a good idea to take [...]
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This morning I was having a cup of coffee with a marketing strategist who had just started a WordPress website and blog. His site looked great. But it wasn’t optimised for search engines in the slightest. This happens a lot, because many business people think SEO is scary and difficult. But it ain’t. In my [...]
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Below a nicely crafted infographic that gives you the lowdown on Google Panda – Google’s latest search engine algorithm update. It has certainly rocked the boat for some websites.
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Just last week, Google started testing their much talked about social network called ‘Google Plus’. At first I was really surprised to see Google launching this product under the Google brand name because ‘social’ just isn’t a part of Google’s brand DNA. Google is about search. To ‘google’ even became a verb. So, if Google wants [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0