Unbounce logo plus header templatesAlthough we do communications is at heart a public relations 2.0 company, which helps it’s customers use social media towards specific business objectives, we also use online marketing tactics to generate traffic, leads and sales.

As a marketer, I am a big fan of using Targeted Landing Pages. It’s a great way to cleanly advertise your product or service, without having to clutter your website with yet another campaign. Also, a Targeted Landing Page allows you to fully and easily optimise your page for conversion.

The problem with these landing pages is that you have to build them. As a marketer, I’m not too fond of that. I need to make briefings to my IT department, get a budget approved, secure a timely planning, project manage it, et al.

Well, these days are now over :-)

I recently discovered Unbounce. Unbounce is a great new product that let’s marketers build and publish landing pages without the help of IT.

You can choose a template for lead generation or click through, do A/B split tests, add widgets and integrate with 3rd parties such as FlowTown, MailChimp or Google Analytics.

You can start using Unbounce for free. The premium versions allow you to customise URLs and remove Unbounce footer branding. Costs are anywhere between 2 cents and half a cent USD per visit.

We recently launched two Targeted Landing Pages for our client De TalentBank (Qualitative Executive Search 2.0).

We built one page for Candidates and one page for Employers.

Take a look for yourself. Could be useful for your business as well! If you have any specific questions, drop me a comment!

No related posts.

  • Rick

    Hello Michiel, thanks for the great overview of Unbounce. Glad you find the service useful and which you the best with your client campaign.

    Regards,

    Rick Perreault
    Unbounce CEO

    • http://www.michielgaasterland.com/ MichielGaas

      Thanks for the comment Rick.
      I’m drafting a little wish list for improvements which I will send to you guys after I’ve used Unbounce for a few weeks.
      Already a thumbs up for your responsiveness and customer service.

      Best wishes,
      Michiel

  • Rick

    Hello Michiel, thanks for the great overview of Unbounce. Glad you find the service useful and which you the best with your client campaign.

    Regards,

    Rick Perreault
    Unbounce CEO

  • http://www.michielgaasterland.com/ MichielGaas

    Thanks for the comment Rick.
    I'm drafting a little wish list for improvements which I will send to you guys after I've used Unbounce for a few weeks.
    Already a thumbs up for your responsiveness and customer service.

    Best wishes,
    Michiel

  • Benjamin

    Hey Michiel, some of your links aren’t working anymore (analytics and employers).

    see you soon,
    Benjamin

  • http://www.michielgaasterland.com/ MichielGaas

    Thanks Benjamin!
    Fixed.
    Cheers
    Michiel

  • Benjamin

    Hey Michiel, some of your links aren't working anymore (analytics and employers).

    see you soon,
    Benjamin

  • http://www.michielgaasterland.com/ MichielGaas

    Thanks Benjamin!
    Fixed.
    Cheers
    Michiel

  • Pingback: Office wall poster: the beginners guide to Online Marketing

  • http://www.michielgaasterland.com/ MichielGaas

    Hey Denis,

    I missed your comment. Sorry.

    5 months too late, but it’s done.

    Let’s keep caring about details ;)

    Cheers,
    Michiel