Last Tuesday was my one year blogging anniversary! (Yah!)

Right now I’m in the middle of doing a full analysis of traffic and engagement per blog post. I will share this data with you soon.

As I was going over all my old posts, I ran into this one dated February 7th: “Step into my office – a post about blogging and numbers”.

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Unbounce logo plus header templatesAlthough we do communications is at heart a public relations 2.0 company, which helps it’s customers use social media towards specific business objectives, we also use online marketing tactics to generate traffic, leads and sales.

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Measuring traffic and behavior on your website or blog is one of the cornerstones of online marketing. Without a measurement tool like for instance Google Analytics, you’re a sailor without a compass.

Especially with smaller businesses, you need to be able to start drawing conclusions based on relatively small sets of data (in terms of quantity).

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