This post is the last post in a series of 5 about developing a Keyword Strategy.
In my past 4 posts I outlined my process of doing Keyword Research.
- Which elements make up your Keyword Strategy
- Translating your value & product proposition into Keywords
- Checking what people are searching on (volume and exact terms)
- Evaluating your competition to find out if you have a chance on these Keywords.
The final step: evaluating your results
OK, you know what keywords you want to be found on. You have an indication of search volumes (market size). You’ve researched your competition and you have consolidated your research in this Excel sheet. You can now start to see where your chances are. Who is the guy to beat?
An example: an online competitor for one of your targeted key phrases has the #4 position in Google (SERP 4). This is his score:
- Keyword in URL: no
- PageRank: 3
- Keyword in Title tag: yes
- Keyword in <h1>: yes
- Keyword in <h2>: no
- Keyword in <h3>: no
- Backlinks to Page (BTP): 10
- Backlinks to Domain (BTD): 225
Key questions to ask:
- Can I get more than 10 links?
- Does my domain have the potential to get more than 225 links?
If the answer is yes; you can create a great advantage over this competitor for instance by making maximum use of your headings. As well as including the key phrase in the URL… Looks like a target!
Note on PageRank: In this example I have used an example of an online competitor with a PR 3. PageRank varies from lowest 1 to highest 10. Suppose I would have used an example of PR 8, then this tells you something about the quality of links this site is receiving. Apparently the content on this website is really good, because high authority websites are linking to it. This site will be tougher to beat. But not impossible. Don’t underestimate the power of optimising your website!!
E-Book is coming up!
I’m currently consolidating all the blog posts on ‘Developing a Keyword Strategy’ into a free E-Book. The document also includes additional background information and some extra tips and tricks. It also contains the posts on why SEO has become a core business skill, the ABC of SEO, Which tags are important, and doing Self-Seo-Diagnostics for your own site.
If you have any questions, or if there is any information you would like to see added to the E-Book, drop me a comment or an email. I would love to hear from you.
Developing a Keyword Strategy: You, The People & The Competition
Keyword Research (I): Your value & product proposition in Keywords
Keyword Research (II): What people are searching on
Keyword Reseach (III): What you have a chance on