A good part of my work involves helping my clients publish content, such as presentations, pdfs, videos, and so on, in social media channels.

In the process I often encounter messy tactical issues that need solving. To help you become a better marketer on the social web, I’ve made it a habit to share the solutions with you.

Here’s one:

I was embedding a SlideShare presentation into an article on a social media newsroom. As a default, SlideShare includes additional information – such as title and author – in the embedding code. Makes my newsroom look messy and ugly. Me no like.

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Last week, we do communications’ PR & Strategy director Steve Seager gave a presentation the Dutch Architecture PR Group in Rotterdam.

His biggest insight from this great meeting was that PR and Comms people in Architecture are essentially no different from those in B2B PR and marketing. They all face the similar challenges when getting started.

Since many of our clients are also in B2B services, I thought his post was useful to share here as well.

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