Currently I am preparing to publish a series of posts that teach marketers how to develop a Keyword Strategy. A Keyword Strategy is crucial if you want to drive quality traffic to your website.
Before that however, I will first publish some posts on basis SEO knowledge. Today: the importance of ‘incoming links’ aka ‘backlinks’ to your websites findability.
Links to your website is a major factor in getting great organic search engine results.
a) When other websites links to your website, it helps your website to be found. Visitors from that website can click the link and end up on your website. It’s called a referral and it’s thumbs up!
b) In addition, these links are of crucial importance for your website to be found by search engines. The more links you get, the higher your web page ranks in organic search engine results. For instance in Google search results.
Do you know how many links your site is getting?
In my experience talking to clients, most marketers don’t really know how many links their website is getting from other sites. These links are called ‘incoming links’ and aka ‘backlinks’.
Targeted web traffic and good search engine rankings is crucial to any online business. So, it’s time for every marketer to get his/her hands dirty!
Give it a go!
There’s more than one way to check and analyse your incoming links. Here are two web tools that allow you to check your backlinks now:
1. Check Backlinks: http://www.checkbacklinks.net/
Also easy to use, and very fast. Very handy for a quick check!
2. Backlinkwatch: http://www.backlinkwatch.com/
Easy to use, and provides a lot of additional information. Might take a little while if you have a lot of backlinks.
How do you access the results?
For the moment it is useful just to note how many links you have, and where they came from.
Already this gives you an idea of who values your content. Think of these sites as your friends. For good search engine ranking you need as much of this ‘link love’ as you can get.
I will post more on how you build links later.