You can run, but you can’t hide!

Search Engines. Google. That we all know. But how to optimize our websites for search engines often seems like a big box of misty magic.

Image of a white graduation cap

That’s going to change! My goal is to teach you – marketers, PRs, managers and entrepreneurs – the basic SEO skills you need to get your business visible in organic search results.

I’ll kick off by depositing 3 statements:

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Getting in a targeted messaging headset…

Many businesses see the biggest advantage of social media as simply reaching more people. Is it true?

Well, yes, you do reach more people, but if you don’t also adapt your messaging for these people, you end up with what Seth Godin calls a ‘meatball sundae’: an unfortunate mixing of two good ideas.

In the days of mass media you would do one television or print ad for everyone. People were considered as mass markets – and your messaging was ‘one size fits all’.

The biggest impact social media has had for businesses, is that it has split mass markets into lots of niches.

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