Marketing 2.0 in plain language
Nearly everyone I meet professionally has a Linkedin profile. Most of those people have a pretty complete profile including a picture, recent experience, etc.
But only very few seem to bother with putting the right keywords in their profiles.This means that your profile will not show up in search results within Linkedin.
Last week, I discussed the joys of backlinks. Getting a link from another website, helps your website to be found. It also helps your website (or page) to rank higher in organic search engine results.
Sometimes we can even create backlinks ourselves. For instance by including a link to our profile pages on Linkedin, Facebook, YouTube or other social media channels. You would think that a backlink from these big boys would help your website to rank higher in search engines… Wrong :-(. So why is that?
Currently more than 300.000 people a day, register an account on Twitter. Registering an account is easy. Basically Twitter only needs your full name, user name, and email address.
So before you know it “John Doe (john_doe_67) is now following your tweets on Twitter” rolls into people’s mailbox. I often get these kind of followers. Sigh.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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