As a marketer, your number 1 objective for the social web is to get found, right?

If you want to get found you know you should optimise your content and your website. But! You should also optimise your social media channels. So, where to start?

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How to get found more on LinkedinNearly everyone I meet professionally has a Linkedin profile. Most of those people have a pretty complete profile including a picture, recent experience, etc.

But only very few seem to bother with putting the right keywords in their profiles.This means that your profile will not show up in search results within Linkedin.

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