Content curation continually find, select, and share the best and most relevant contentContent is the currency of the social web. It’s what people search for. What makes them click, share, comment, subscribe, donate, follow or buy from you.

But creating valuable, compelling content can be quite a challenge for many entrepreneurs, businesses and organisations.

So! If you think you’re not quite ready for that particular challenge, you should start thinking about content curation.

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Listening to online conversation in social mediaA very simple (and free!) way to get social media buy-in from your organisation is to show them that conversations are already happening about your brand or product.

If you can show that, then your organisation then has two choices:

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New service offers hourly Twitter alerts…

Twitter. Some love it, some hate it. Some say it’s a great platform to share your interests, reach new customers, promote your blog or voice your opinion. Others don’t see the value of telling the world what they’re up to in 140 characters.

But whether you are participating or not, it’s a pretty good bet that valuable conversations are happening on Twitter: conversations about your product, your brand or your competitors.

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