Just last week, Google started testing their much talked about social network called ‘Google Plus’.

At first I was really surprised to see Google launching this product under the Google brand name because ‘social’ just isn’t a part of Google’s brand DNA. Google is about search. To ‘google’ even became a verb.

So, if Google wants to grab marketshare in ‘social’ it would be logical to launch it under a different brand name, right? Just like they took a bite out of the browser market using the brand name Chrome.

But after reading this article in Wired, I understood better why Google is launching this social network under their own brand name:

Google is repositioning itself.

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