Last week, I explained why SEO should be conducted with at the very least, close participation of the marketing department rather than being an ICT project.

Of course you need to technically optimise your website for search engines. But this is a given. More importantly, you need to use the right keywords!

As a marketer you know your products and services best. This puts you in pole position to determine which words to use on your website, in your tags, your URLs, et al.

How do I know which words to use?

Good question ;-)

Well, right now you don’t. You need to research!

Just like when you are working on the positioning of a product, you need information. You need consumer insights, information on market size and market demand, and you need to research the competition.

Same same but different

The process of developing a keyword strategy is pretty similar to the proces of positioning a product.

Ask yourself these questions:

  1. Consumer insights: what words do people use when they are looking for you?
  2. Market size & demand: what is the volume on the keywords you are targeting?
  3. Competition: do you have a chance of getting traffic on these keywords?

Next week, I will kick off a series of posts that explain exactly how you can develop an effective Keyword Strategy!

Related Articles

  1. Do the Wordle!
  2. It’s all about them. Not you.
  3. SEO is for marketers, not IT!
  • http://Twitter.com/SocialMPH Mike Howard

    Hey Mike, found you via SocialOomph (first time i have ever clicked a sponsor there, but yours seems interesting, and glad i did)

    Happy to be reading your blog now!

    • http://www.michielgaasterland.com/ MichielGaas

      Hi Mike, to tell you the truth: it’s the first time I ever did a banner for my blog/twitter channel. Our business (www.wedocommunications.com) is based on the opposite of advertising (permission based pr, content publishing et al). Pretty disappoint results from the social oomph banner (about 7 visits to sites and a couple of Twitter followers). Your comment made it worth while though! All the best, Michiel PS – Just followed you on Twitter :)

  • http://twitter.com/MB7Art MB7Art

    O.K. Where the links to Keyword Research Tools Online? Can you recommend any? Hey, why not? ;) ))

    • http://www.michielgaasterland.com/ MichielGaas

      Thanks for your comments Mr MB7Art. Links to research tools in later blog posts! However, I do most of the research manually. For the heavier lifting I use Market Samurai.

  • http://social.MikesPad.com Mike Howard

    Hey Mike, found you via SocialOomph (first time i have ever clicked a sponsor there, but yours seems interesting, and glad i did)

    Happy to be reading your blog now!

  • http://twitter.com/MB7Art MB7Art

    O.K. Where the links to Keyword Research Tools Online? Can you recommend any? Hey, why not? ;) ))

  • http://www.michielgaasterland.com/ MichielGaas

    Hi Mike, to tell you the truth: it's the first time I ever did a banner for my blog/twitter channel. Our business (http://www.wedocommunications.com) is based on the opposite of advertising (permission based pr, content publishing et al). Pretty disappoint results from the social oomph banner (about 7 visits to sites and a couple of Twitter followers). Your comment made it worth while though! All the best, Michiel PS – Just followed you on Twitter :)

  • http://www.michielgaasterland.com/ MichielGaas

    Thanks for your comments Mr MB7Art. Links to research tools in later blog posts! However, I do most of the research manually. For the heavier lifting I use Market Samurai.

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