Marketing 2.0 in plain language
In my post last Monday, I talked about basic knowledge of Search Engine Optimization. SEO is not anymore some technical skill that you can stay averse of as marketer or PR. Today it is a core business skill.
You need to be able to manage the process of optimizing your website yourself. I will be writing a series of blog post that will teach you the important basics of SEO.
So where do you start? What do you need to know?
For mere mortals it can be pretty hard to understand the technical aspects of what goes on when you search in Google. Yet, as a marketer, you need to understand a bit of this process.
Once you do, a big marketing chance will dawn on you.
So, hang in there for a bit. I’ll first explain the process. Then I will highlight the big opportunity for marketers.
You can run, but you can’t hide!
Search Engines. Google. That we all know. But how to optimize our websites for search engines often seems like a big box of misty magic.
That’s going to change! My goal is to teach you – marketers, PRs, managers and entrepreneurs – the basic SEO skills you need to get your business visible in organic search results.
I’ll kick off by depositing 3 statements:
In a recent post, I urged marketers to be more aware of the number of backlinks their site is getting from other sites. This is of crucial importance for your website’s performance in search engines.
In addition to monitoring your own’s site performance, you should also keep track of your online competition.
An easy way to work that into your routine is to make use of browser plugins or extensions.
Last week, I discussed the joys of backlinks. Getting a link from another website, helps your website to be found. It also helps your website (or page) to rank higher in organic search engine results.
Sometimes we can even create backlinks ourselves. For instance by including a link to our profile pages on Linkedin, Facebook, YouTube or other social media channels. You would think that a backlink from these big boys would help your website to rank higher in search engines… Wrong :-(. So why is that?
Next week I will start publishing a series of posts on SEO. About what you need to know as a marketer. Followed by a series that helps you develop a Keyword Strategy.
But as a marketer you might be wondering what SEO has to do with you.
Isn’t SEO done by the IT department?
Well, yes and no. Yes, because your website needs to be technically optimised for search engines. That means ensuring your website is in compliance with the protocols and guidelines as set by World Wide Web Consortium (w3c).
But there’s more to optimising your website than just technical protocol.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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