Copywriting and SEO part 2Last Friday I wrote a post about Copywriting & SEO, giving you 6 tips to get your blog posts found more.

The essence of the post was that Google wants you to write for humans not for Google. Quality content is essential for your blog posts to rank high in search engines.

[Read more...]

So, you’ve got yourself a Twitter account, you have figured out what you need to be Tweeting about and you are doing it. Everything feels good.

But as a marketer you want something more tangible than just a feeling. What about clickthrough? If you know the number of clicks that each of your Tweets generates, you can figure out what your people really value – and do more of it!

[Read more...]

Last week, I explained why SEO should be conducted with at the very least, close participation of the marketing department rather than being an ICT project.

Of course you need to technically optimise your website for search engines. But this is a given. More importantly, you need to use the right keywords!

As a marketer you know your products and services best. This puts you in pole position to determine which words to use on your website, in your tags, your URLs, et al.

[Read more...]

The benefits of an independent blogging platform…

OK, you decided to start a blog for the benefit of your business. While you are developing your blogging strategy you will hopefully stop and think for a moment about where to host the blog.

I sometimes have the feeling that many companies automatically place their blog on the domain of their own corporate website. But is this the right choice?

[Read more...]