Getting your organisation on the same page

Great primer for the new rules of marketing and PR…

In nearly all the organisations I visit, I hear people actively debating a more effective use of online communication as a means to reach business objectives.

One of the biggest challenges here is to convert the collective ‘mass communication’ headset to a headset that embraces the new communication rules of the web.

If you want to get your organisation on the same page quickly, we recommend buying a few copies of this book by David Meerman Scott.

Without any further ado, the New Rules of Marketing and PR:

• Marketing is more than just advertising
• PR is for more than just mainstream media audience
• You are what you publish
• People want authenticity, not spin
• People want participation, not propaganda
• Instead of causing one-way interruption, marketing is about delivering content at just the precise moment your audience needs it
• Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the Web
• PR is not about your boss seeing your company on TV. It’s about your buyers seeing your company on the Web
• Marketing is not about your agency winning awards. It’s about your organisation winning business
• The Internet has made the public relations public again, after years of almost exclusive focus on media
• Companies must drive people into the purchasing process with great online content
• On the Web, the lines between marketing and PR have blurred.

Tagged as: Advertising, Authenticity, Business objectives, Content Marketing, David Meerman Scott, Participation, Publish, Purchase behavior