Here’s a classic social media marketing cartoon, first published on Eloqua’s blog (a company for demand creation software) in a guest submission from Valeria Maltoni, business strategist. Check it out:
Hi y’all, back from my short break to Corfu in Greece. It was great
In the vid below he gives 19 examples of ‘Social media best practices’. My favourite image is #4 at 50 seconds.
This will give you a really good insight into where you need to focus as an organisation.
Most of us marketers, aged 30-ish plus, were professionally born and bred in the age of mass communications. So, it’s not strange that many marketers enter the social media arena with a mass-marketing headset.
Last night my business partner Steve Seager and I finally cleared some time to study the analytics on our blogs. We usually do this every day, but the last few weeks have simply been mad busy. When we took a closer look at Steve’s stats for December we saw a huge spike in traffic on December 7. A bit like a whale in a fish pond.
Where in the name of Zeus did those people come from? Did we post a great presentation? Send out a press release? Publish a ground breaking blog post? Got a mention in the New York Times? After some research we found the answer.