Here’s a classic social media marketing cartoon, first published on Eloqua’s blog (a company for demand creation software) in a guest submission from Valeria Maltoni, business strategist. Check it out:

Eloqua Maltoni Social Media Cartoon

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Hi y’all, back from my short break to Corfu in Greece. It was great :)

One of the first things I did when I arrived back was to check my Google Reader to see what I missed. While scanning through, I found this great post I thought I would share from Lee Oden.

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Culture leadership social media marketingAt the bottom of this post you will find a nice little video with a collection of infographics made by Mark Smiciklas. He makes cool stuff. So check out his Intersection marketing blog for more.

In the vid below he gives 19 examples of ‘Social media best practices’. My favourite image is #4 at 50 seconds.

This will give you a really good insight into where you need to focus as an organisation.

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Social media marketing engagement heart and arrowMost of us marketers, aged 30-ish plus, were professionally born and bred in the age of mass communications. So, it’s not strange that many marketers enter the social media arena with a mass-marketing headset.

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Last night my business partner Steve Seager and I finally cleared some time to study the analytics on our blogs. We usually do this every day, but the last few weeks have simply been mad busy. When we took a closer look at Steve’s stats for December we saw a huge spike in traffic on December 7. A bit like a whale in a fish pond.

Where in the name of Zeus did those people come from? Did we post a great presentation? Send out a press release? Publish a ground breaking blog post? Got a mention in the New York Times? After some research we found the answer.

A Retweet.

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