On the social web, one of your first priorities is to get found. This goes for your website, your blog, your social media channels, your blog posts and – also for the PDFs you publish!

Why optimise?

When you publish PDFs, they can get indexed by search engines – just like a normal webpage. But if you don’t optimise them properly they will not rank very high in search results. Even worse; they might not get indexed and found at all!

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