In this post I will explain the concept of Long Tail SEO, how you can beat your competition in search engine rankings by applying it, and even how to get a shot at great search engine rankings for a single keyword!

SEO Longtail Keyword Phrases

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Shameless Blog Promotion image of woman holding up signOK. You are just starting out with your blog or social media newsroom. You have written and published a great blog post, and it now sits there on your blog.

Because your blog posts are search engine optimised to your Keyword Strategy (On Page SEO), you will eventually start getting traffic through search engines.

But you also want some people on your blog TODAY!

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On Page SEO. Image of a little King. The King of Niche.As an online marketer, you may well be asking, why is On Page SEO so important? And how seriously do you need to take it?

Well, On Page SEO is a great way to work your Keyword Strategy. You can take the keywords that are most important to you and apply them to SEO tags and attributes on your page. This means you will get found by the people who are searching for you.

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On Page SEO imageOn Page SEO is a major factor for getting good organic search engine results. In my blog post the ABC of Search Engine Optimisation, I talked about the three most important elements of SEO. They are: Links, Keywords and Tags (code).

On Page SEO is about Keywords & Tags

On Page SEO means optimising your web page for a certain keyword or keyword combination.

You do this by making sure these keywords are used in the URL and in the most important SEO tags.

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Social Media & SEOSocial Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.

But this blog is about marketing on the social web. So, what’s with all the SEO?

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This post is the last post in a series of 5 about developing a Keyword Strategy.

In my past 4 posts I outlined my process of doing Keyword Research.

I covered:

  1. Which elements make up your Keyword Strategy
  2. Translating your value & product proposition into Keywords
  3. Checking what people are searching on (volume and exact terms)
  4. Evaluating your competition to find out if you have a chance on these Keywords.

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This post is the 4rd post in a series of 5 about developing a Keyword Strategy.

There is not much use optimising for keywords you will never, in a million years,  have a chance on. This is why you need to evaluate your online competition.

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This post is the 3rd post in a series of 5 about developing a Keyword Strategy.

The first post was about the three elements that form your Keyword Strategy. The other posts take a closer look at each individual element.

Today, I’ll explain how you can best research what people are searching on.

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This post is the 2nd in a series of 5 on how to develop a Keyword Strategy.

As a marketer, you are familiar with the process of positioning your product. You go through the process of analyzing and assessing your product, you consider the competition, and the opportunities in the market. When you are developing a Keyword Strategy, you pretty much go through the same process.

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This is the 1st post in a series of 5 on developing a Keyword Strategy.

 

In my previous 3 posts I explained why I consider basic SEO knowledge a core business skill, and how to start with a little self-SEO-diagnostics. I also explained how important it is to use the right keywords. In this post I want to explain how you choose them.

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