Marketing 2.0 in plain language
Amazingly, ‘social media’ still remains a mystic phenomenon for many B2C companies. This is because most B2C companies and brands traditionally market their products and services through advertising & promotion.
As a result, most companies enter into social media for all the wrong reasons. They see social media channels, such as Facebook & Twitter, as a great opportunity to get their ad or site in front of as many people as possible.
But is that really the big opportunity of social media?
Each month there are some 8.100 searches in Google on the term ‘social media case studies’.
A pretty popular search term!
I think these searches come partly from people who are looking for ‘proof’, but also from people who want to learn from the efforts of other companies.
But good social media case studies are hard to find. And besides that, most case studies talk about big brands such as Pepsi, Dell or Zappos.
Over the last year I have been bookmarking links to high quality social media case studies. Most of them are from smaller companies in B2B, B2C, nonprofit and more.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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