Hi y’all, back from my short break to Corfu in Greece. It was great :)

One of the first things I did when I arrived back was to check my Google Reader to see what I missed. While scanning through, I found this great post I thought I would share from Lee Oden.

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Social Media Case Studies HandpickedEach month there are some 8.100 searches in Google on the term ‘social media case studies’.

A pretty popular search term!

I think these searches come partly from people who are looking for ‘proof’, but also from people who want to learn from the efforts of other companies.

But good social media case studies are hard to find. And besides that, most case studies talk about big brands such as Pepsi, Dell or Zappos.

Over the last year I have been bookmarking links to high quality social media case studies. Most of them are from smaller companies in B2B, B2C, nonprofit and more.

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The fundamentals of B2B Marketing…

I’m often being asked by friends why I dedicate so much time to writing my blog, maintaining my Linkedin profile, getting Twitter contacts, crafting presentations to publish on the web, commenting on people’s blogs et al.

This video answers all these questions:

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