After a speaking gig I am often asked for book tips. People are really eager to know more about ‘doing business on the social web’. They realise they need to change their headset from mass communications to targeted communications, from broadcasting to conversation, from interruption marketing to permission marketing, from keeping control to gaining influence, and so on.

Recently – during a visit to my local book store – I noticed that the ‘social media book section’ has exploded. So many books. So much choice. Where do you start?

[Read more...]

Ever wonder what it takes to start a movement? This insightful and entertaining TED Talk from Derek Silvers explains how to start a movement in under 3 minutes. WATCH IT!

What a great explaination of the ‘building-a-movement process’! I think it’s useful to just repeat and sketch out what Derek said here:

[Read more...]