Below a nice infographic done by… Microsoft (I thought they made software
It’s contains data from a UK survey of 731 mums in varous stages of motherhood as well as 111 pregnant women with internet access.
The value? The infographic gives a great hint on where brands should focus! Start with new mums! They spend more then 90 minutes per day online, they are most active in social media & they are most likely to visit branded sites!