Below a nice infographic done by… Microsoft (I thought they made software ;-)

It’s contains data from a UK survey of 731 mums in varous stages of motherhood as well as 111 pregnant women with internet access.

The value? The infographic gives a great hint on where brands should focus! Start with new mums! They spend more then 90 minutes per day online, they are most active in social media & they are most likely to visit branded sites!

Bargain!

mums infographic

Related Articles

  1. 4 Useful Infographics for social media marketers
  2. King of Niche: don’t sweat On Page SEO, focus on great content!