As a brand you are probably already on Twitter, or you are thinking of it.

When you do, make sure you know what your consumers expect from you. Honestly, they don’t want to know what you have had for breakfast, when your next meeting is, or what time you are leaving the office.

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Over the years, your old website has probably gained loads of incoming links from other websites.

These links do two things. They help people find your site from other websites, which gives you traffic. Plus, they also help improve your SEO – your search engine optimisation, which helps you get better search engine results.

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