Marketing 2.0 in plain language
Over the years, your old website has probably gained loads of incoming links from other websites.
These links do two things. They help people find your site from other websites, which gives you traffic. Plus, they also help improve your SEO – your search engine optimisation, which helps you get better search engine results.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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