At we do communications we always tell our clients that Social Media and SEO are like yin and yang. They belong together. They don’t operate separately.

Social Media SEO Yin and Yang

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As some of you might know, I used to be in music industry. First I was a product manager for bands like Radiohead, Foo Fighters and the Beastie Boys and later I became the head of Marketing & Promotion for EMI Music Netherlands.

So, you understand why I was intrigued by this news:

Billboard Social 50

Billboard has introduced a Social Media Chart

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I thought I’d post a visual post to finish this week! So here’s 3 useful social media infographics I recommend you check out …

These images are just screenshots of details of the full image so you can see what’s in them. To get a complete and hi-res infographic, click on the links in the text.

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Today, it is a simple marketing truth that if you want to get found by potential customers and clients on the social web, you need to know the basics of SEO (search engine optimisation). You need to develop and implement a keyword strategy. You need to apply that keyword strategy in your social channels – and your content!

This will help help potential customers find you rather than spending unnecessary marketing euros on advertising to find them.

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Last October 14, we gave a presentation to the HR Puzzle – a network of Dutch thought leaders in Ehrm. During the presentation we explained our approach to marketing and pr on the social web.

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This use to be the openingline for our website. We bet you noticed. Something has changed. Back then our clients and prospects were only just getting fully aware of social media.

But now, less than a year later, many businesses and organisations definitely took notice. They are starting to click with ”You Are What You Publish‘.

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When we do communications sets up clients with a blog and social media channels such as Twitter, we always include setting up RSS Readers for our clients.

This enables them to keep track of what is happening in their industry, follow other blogs to comment on and easily stay up to with the latest news from across the web.

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Social media marketing engagement heart and arrowMost of us marketers, aged 30-ish plus, were professionally born and bred in the age of mass communications. So, it’s not strange that many marketers enter the social media arena with a mass-marketing headset.

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Recently I ran into a YouTube video from a communications guy called Greame Anthony. He made the video to apply for a job at ‘we are social’, a UK based conversation agency.

When you look at this video it makes you realize how much has changed. On the social web people are acting more like companies and companies are acting more like people.

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Marketing in social media is caringThe mass media marketing the rat race is all about Awareness. You have to get noticed. So you shout for attention. But there’s other ways of generating business rather than interrupting people with annoying ads. How? Through caring.

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