This use to be the openingline for our website. We bet you noticed. Something has changed. Back then our clients and prospects were only just getting fully aware of social media.

But now, less than a year later, many businesses and organisations definitely took notice. They are starting to click with ”You Are What You Publish‘.

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PR should always be driven by business objectives…

The ‘Best job in the world’ story broke on January 12, 2009. As a result, more than 30.000 people posted their one-minute job application video in a bid to become caretaker of Hamilton Island, a tropical Island off the coast of Queensland, Australia.

But how many people will remember ‘Hamilton Island’ in a few months from now?

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