Hi y’all, back from my short break to Corfu in Greece. It was great :)

One of the first things I did when I arrived back was to check my Google Reader to see what I missed. While scanning through, I found this great post I thought I would share from Lee Oden.

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As a marketer, your number 1 objective for the social web is to get found, right?

If you want to get found you know you should optimise your content and your website. But! You should also optimise your social media channels. So, where to start?

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Since about two years already, YouTube is the number 2 search engine in the world – straight after big daddy Google. In addition YouTube videos are also found directly in Google search result pages.

In order to get your videos found, make sure you optimise them to your keyword strategy!!

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After a speaking gig I am often asked for book tips. People are really eager to know more about ‘doing business on the social web’. They realise they need to change their headset from mass communications to targeted communications, from broadcasting to conversation, from interruption marketing to permission marketing, from keeping control to gaining influence, and so on.

Recently – during a visit to my local book store – I noticed that the ‘social media book section’ has exploded. So many books. So much choice. Where do you start?

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Grumpy bearToday was great, but it wasn’t funny.

It was great, because today was our 2 Year Anniversary as a business. And according to Dun & Bradstreet and INC. magazine, fifty percent of new businesses fail within their first two years of operation. So far so good I guess ;-)

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Dear people, over the past 6 months I have been posting about the different aspects of SEO, conversation, tools, social media channels, tactics, and more. This presentation below puts all of these into a useful and practical framework for you to head towards a social media strategy. It is also the core of our own services as a company. Take a look at the presentation below and have a think! You can also download it and share it with colleagues. Links to downloads at the bottom of this blog post!

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A business friend once said to me: “We are friends. And if you help me make money, I will help you make money. Then we stay friends.”

Yes – this is an ancient wisdom.

Quid Pro Quo. Apply it in business!

But in a web 2.0 world you don’t just need business friends.

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Aap Noot MiesTwo years ago I would meet people everyday whose organisations did not have a presence in social media yet. But now, most companies I talk to are present in social media.

This is my non-scientific way of saying if your company is not in social media yet: you’re late.

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Tapping into social mediaAs the client guy for we do communications I often talk to new clients. Once we start talking about the social web, I always ask them what their perception is of ‘social media’ and its business value.

In my experience there are two distinct categories of prospects: the ones that want to ‘tap into social media’ and the ones that want social media to tap into them.

Let me explain.

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Below a nice infographic done by… Microsoft (I thought they made software ;-)

It’s contains data from a UK survey of 731 mums in varous stages of motherhood as well as 111 pregnant women with internet access.

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