The perks of creating a website content plan…

If you have ever been involved in the process of developing a website, you are probably familiar with terms like navigation, functionality, interaction design, css design, use cases, flow charts and so on.

No matter how well designed & executed your website or application, it’s the content in them that determines your success. It’s your content that drives people to click, download, subscribe, & buy your ideas, products or services.
So why is it that in 9 out of 10 cases, content is the last thing that is attended to when creating a website?

I dare to say: flip it! Start thinking about your content first, then start thinking about design, functionality and other technical requirements.

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The difference between online publicity and online PR…

Once upon a time marketers had two main ways of getting their product or services noticed by consumers: advertising and publicity.

The principle of advertising is based on interruption. In order to get people’s attention you need a large degree of creativity or even humour. This helps people absorb your message and makes it stick.

The principle of publicity is based on getting placement in mass media. To compete in the battle for media inches, your story needs to have good news value.

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