Here’s a classic social media marketing cartoon, first published on Eloqua’s blog (a company for demand creation software) in a guest submission from Valeria Maltoni, business strategist. Check it out:
The perks of creating a website content plan…
If you have ever been involved in the process of developing a website, you are probably familiar with terms like navigation, functionality, interaction design, css design, use cases, flow charts and so on.
No matter how well designed & executed your website or application, it’s the content in them that determines your success. It’s your content that drives people to click, download, subscribe, & buy your ideas, products or services.
So why is it that in 9 out of 10 cases, content is the last thing that is attended to when creating a website?
I dare to say: flip it! Start thinking about your content first, then start thinking about design, functionality and other technical requirements.