Social Media & SEOSocial Media & SEO: In the last month or so I have published quite a few posts on Search Engine Optimisation (SEO). I talked about the importance of Basic SEO Knowledge, the chances Google offers you as a marketer, Self SEO Diagnostics and Developing a Keyword Strategy.

But this blog is about marketing on the social web. So, what’s with all the SEO?

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Last week, I discussed the joys of backlinks. Getting a link from another website, helps your website to be found. It also helps your website (or page) to rank higher in organic search engine results.

Sometimes we can even create backlinks ourselves. For instance by including a link to our profile pages on Linkedin, Facebook, YouTube or other social media channels. You would think that a backlink from these big boys would help your website to rank higher in search engines… Wrong :-( . So why is that?

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Seven + 1 ways to start promoting your blog…

Try typing “Promote your blog” into Google. Wow! Lots of interesting stuff.

Interesting: yes. But also: lots. So, where do you begin? Where do you start promoting your blog?

Here’s my little ritual to shamelessly promote my blog:

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UPDATE: Check out this updated post “Shameless Blog Promotion 2013

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Break it down into easy chunks…

Many marketers are hesitant to start investing in social media, because they struggle with the metrics. Before they start they would like to know what the potential ROI is of their Facebook group, Twitter chats, blog posts and activities in forums and discussion groups.

Activities in social media build relationships and trust. As such it is a long stretch to connect social media activities directly to a sale. And that is what ROI is.

That can be a problem. But it’s the same problem that traditional mass communications has: if you air a TV ad or publish a print ad, can you link directly to a specific sale in a retail outlet? Not really: you need to look at the sum of your activities and your overall results.

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Getting in a targeted messaging headset…

Many businesses see the biggest advantage of social media as simply reaching more people. Is it true?

Well, yes, you do reach more people, but if you don’t also adapt your messaging for these people, you end up with what Seth Godin calls a ‘meatball sundae’: an unfortunate mixing of two good ideas.

In the days of mass media you would do one television or print ad for everyone. People were considered as mass markets – and your messaging was ‘one size fits all’.

The biggest impact social media has had for businesses, is that it has split mass markets into lots of niches.

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The fundamentals of B2B Marketing…

I’m often being asked by friends why I dedicate so much time to writing my blog, maintaining my Linkedin profile, getting Twitter contacts, crafting presentations to publish on the web, commenting on people’s blogs et al.

This video answers all these questions:

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