Biggest opportunity B2C social mediaAmazingly, ‘social media’ still remains a mystic phenomenon for many B2C companies. This is because most B2C companies and brands traditionally market their products and services through advertising & promotion.

As a result, most companies enter into social media for all the wrong reasons. They see social media channels, such as Facebook & Twitter, as a great opportunity to get their ad or site in front of as many people as possible.

But is that really the big opportunity of social media?

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This morning I’m giving a presentation for the social media event organised by Onbegrensd Talent. More about Onbegrend Talent here (Dutch only).

The deck I’ll present is above. The purpose of my presentation is to help flip people’s headset.

Why?

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