Marketing 2.0 in plain language
Most clients I speak with have heard of Slideshare – the ‘YouTube’ for powerpoints – and some are even using it. But I haven’t met too many who optimise their Slideshare profiles to their keyword strategy.
Optimising means that people can then find your profile and presentations better in Google, or when they search from within Slideshare.
Most of us marketers, aged 30-ish plus, were professionally born and bred in the age of mass communications. So, it’s not strange that many marketers enter the social media arena with a mass-marketing headset.
The mass media marketing the rat race is all about Awareness. You have to get noticed. So you shout for attention. But there’s other ways of generating business rather than interrupting people with annoying ads. How? Through caring.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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