My business partner Steve Seager will soon be releasing his new WordPress blog on www.steveseager.com. As I was transfering content from his old blog to his new blog, I couldn’t help but re-reading some of his old posts.
Here’s one that I thought was fun to share with you:
Itchy and Scratchy and the relationship between PR and marketing
PR is about opening up a space in people’s heads, and in the market, so that when you come to sell your product or service, people are itching for it.
Marketing is about making sure that your product or service scratches their itch.