Radiohead are always an inspiration. This from a conversation between myself and Steve, my business partner, today;

“I’m a believer.

There’s certain things in business – and life – worth fighting for.

They may seem difficult at first.

They will take effort.

Application.

And – in business- hard cash.

But it’s always worth starting today.

Start by thinking where you want to end up.

Strategy Fitter Happier

Then start planning how you will get there.

That’s strategy.”