Below a nice infographic done by… Microsoft (I thought they made software ;-)

It’s contains data from a UK survey of 731 mums in varous stages of motherhood as well as 111 pregnant women with internet access.

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Reasons to blog

As you know, our mission in life is to turn organisations and people into publishers of valuable, optimised, content to help them reach their marketing, pr and communications goals on the social web.

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At we do communications we always tell our clients that Social Media and SEO are like yin and yang. They belong together. They don’t operate separately.

Social Media SEO Yin and Yang

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As some of you might know, I used to be in music industry. First I was a product manager for bands like Radiohead, Foo Fighters and the Beastie Boys and later I became the head of Marketing & Promotion for EMI Music Netherlands.

So, you understand why I was intrigued by this news:

Billboard Social 50

Billboard has introduced a Social Media Chart

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I thought I’d post a visual post to finish this week! So here’s 3 useful social media infographics I recommend you check out …

These images are just screenshots of details of the full image so you can see what’s in them. To get a complete and hi-res infographic, click on the links in the text.

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Many people I know get their own personal Twitter channel because their employer has set one up for their company. It’s a great way in to start getting familiar with what it’s all about.

When we help clients become effective in social media we develop editorial plans for them – a plan of which content you need to publish to reach your business, marketing, PR or communications objectives.

But what if you want to start up a Twitter channel for yourself? What do you tweet about then?! Well, unless you are trying to set up your own business, you don’t need an editorial plan.

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Today, it is a simple marketing truth that if you want to get found by potential customers and clients on the social web, you need to know the basics of SEO (search engine optimisation). You need to develop and implement a keyword strategy. You need to apply that keyword strategy in your social channels – and your content!

This will help help potential customers find you rather than spending unnecessary marketing euros on advertising to find them.

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Last October 14, we gave a presentation to the HR Puzzle – a network of Dutch thought leaders in Ehrm. During the presentation we explained our approach to marketing and pr on the social web.

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When we do communications sets up clients with a blog and social media channels such as Twitter, we always include setting up RSS Readers for our clients.

This enables them to keep track of what is happening in their industry, follow other blogs to comment on and easily stay up to with the latest news from across the web.

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Marketing in social media is caringThe mass media marketing the rat race is all about Awareness. You have to get noticed. So you shout for attention. But there’s other ways of generating business rather than interrupting people with annoying ads. How? Through caring.

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