Marketing 2.0 in plain language
Most clients I speak with have heard of Slideshare – the ‘YouTube’ for powerpoints – and some are even using it. But I haven’t met too many who optimise their Slideshare profiles to their keyword strategy.
Optimising means that people can then find your profile and presentations better in Google, or when they search from within Slideshare.
Many companies nowadays have a Facebook page. But often they forget to claim their ‘vanity URL’.
When we started our Facebook Page, the URL of our Facebook Page looked like this:
Have you tried searching for your company details in Google Maps? Probably. But it’s even more likely that your clients or potential customers have.
The information about your company in Google Maps is ripped from other websites, like the yellow pages. This information can be edited by anyone; Wikipedia style.
I have often been asked by my clients how to create a company profile on Linkedin.
Creating a company profile on LinkedIn helps you get found in LinkedIn searches. Your company profile can also be found by people searching in Google.
OK. You are just starting out with your blog or social media newsroom. You have written and published a great blog post, and it now sits there on your blog.
Because your blog posts are search engine optimised to your Keyword Strategy (On Page SEO), you will eventually start getting traffic through search engines.
But you also want some people on your blog TODAY!
I ran into a helpful little website called ‘We Are Visible’. It offers a couple of really easy to follow video tutorials, that help you set up a Gmail account, a Twitter account, a Facebook page and a WordPress blog even.
Over the years, your old website has probably gained loads of incoming links from other websites.
These links do two things. They help people find your site from other websites, which gives you traffic. Plus, they also help improve your SEO – your search engine optimisation, which helps you get better search engine results.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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