Marketing 2.0 in plain language
Here’s a little tip I picked up this morning while reading this post on the SEOmoz daily blog:
Facebook now not only offers Insights for your Facebook Page but also for your own website!
This is great, because you can now not only see which of your website or blog content is being shared and clicked on, but you can also see the demographics of the people who shared your content! For instance:
Early February I wrote a post on how you can manually transfer your Facebook friends from your Personal Profile to your Business Page. A little bit later Facebook made it possible to move (convert, transfer or migrate) your friends to ‘Likes’ automatically.
After that post I was flooded with questions from people who all seemed to be experiencing difficulties and bugs while completing this conversion process.
Recently I ran into a case where a potential client had created a Personal Facebook Profile for their business, instead of a Facebook (Fan) Page.
Personal Profiles are intended for real people. Facebook Pages are intended for businesses, organisations, public figures, etc.
Many companies nowadays have a Facebook page. But often they forget to claim their ‘vanity URL’.
When we started our Facebook Page, the URL of our Facebook Page looked like this:
I often get asked what is the difference between a Facebook Page and Group? And which should I set up.
What is a Facebook Page?
In short, a Facebook Page is the equivalent of your personal Facebook account. If you as a business start a Facebook Page – this is your ‘official presence’.
What is a Facebook Group?
A Facebook Group is the equivalent of something you join on Facebook, such as a university alumni group or an environmental cause.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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