You can spend a lot of time deciding which RSS reader to use. But Google Reader is still the bomb. Google Reader is fast, easy to install, easy to use and has everything you are looking for.

So let’s get going! These are the steps you need to go through, to set-up your Google RSS Reader:

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Currently more than 300.000 people a day, register an account on Twitter. Registering an account is easy. Basically Twitter only needs your full name, user name, and email address.

So before you know it “John Doe (john_doe_67) is now following your tweets on Twitter” rolls into people’s mailbox. I often get these kind of followers. Sigh.

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Getting the basics right…

I see many businesses getting their feet wet with social media. I guess it is natural for businesses to discover new channels.

As my business partner Steve Seager points out in his blog post “Social Media is a lot like Aikido. Advertising is a lot like Karate”, social media channels are very different to radio, TV & print.

Many businesses I see on Twitter, embrace it as a broadcast channel. Wrong. People don’t care what you’re doing, what your products do or whether or not you have made it to the newspapers.

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