Copywriting and SEOSearch engine optimisation can be like a big box of misty magic for communicators, PR’s and marketers. This ‘fear’ might stop you from starting a blog. Or, if you’re already blogging, it may well prevent your content from being found by your target audience!

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The one SEO meta tag you can't ignoreA while ago I wrote a post about the 10 most important On Page SEO Factors. On Page SEO is the stuff you can do to optimise any web page for search engines. That not only means a website page, but also a blog post!

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Bottle of Champagne for JoelLast week, on my birthday I wrote a blog post about how to keep the blog post juice flowing. In it I posted one of my favourite images. It’s one I have on my wall at home.

Being a marketer, I thought I’d do a little competition, to see if anyone else knew where this image was from. It’s from a pretty rare Japanse import LP from The Band called “Moondog Matinee“.

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Some time ago I wrote about 10 reasons why your company should blog.

In this research from emarketer.com, they asked Chief Marketing Officers of US Fortune 1000 companies why they thought they should blog.

These were their answers:

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Coming up with a blog post today was tough. But once again, I managed. This one is maybe a little bit odd. But bear with me. It’s packed with value. It tells you how to write 3 blog posts a week. And maybe more.

Jook Joint

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In some cases hosting your blog under your main website can be a good option. You would then need to make a choice between hosting the blog as a subdirectory (yourwebsite.com/blog) or as a subdomain (blog.yourwebsite.com).

Next week I will publish a post that explains the pros and cons of hosting your blog under the domain of your main –  corporate, primairy or root – website as oppose to hosting it completely separate under a separate domain (URL).

But in this post, I will first discuss the difference between hosting your blog under subdirectory or subdomain.

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When I came in to our office (see picture) this morning, I filcked open my laptop and noticed that my last post got quite a few tweets and a good bit of traffic as well.

Step into my office a post about Blogging and Numbers

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Hi everyone,

It’s now Monday December 20th and I am taking a Xmas break from blogging. Back on January 3rd 2011!

I would like to take this opportunity to thank everyone for reading my blog, for commenting, subscribing and sharing my articles on Twitter, Facebook and elsewhere. Much appreciated!

I’ll leave you with the 2010 Top 5 most read articles on my blog. Hope they are useful!

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Hey hey. Ho ho! As you can see from this picture taking from our office window, it’s snowing here in Amsterdam.

A Friday afternoon blog post about Story and Music

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Reasons to blog

As you know, our mission in life is to turn organisations and people into publishers of valuable, optimised, content to help them reach their marketing, pr and communications goals on the social web.

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