Marketing 2.0 in plain language
The fundamentals of B2B Marketing…
I’m often being asked by friends why I dedicate so much time to writing my blog, maintaining my Linkedin profile, getting Twitter contacts, crafting presentations to publish on the web, commenting on people’s blogs et al.
This video answers all these questions:
New service offers hourly Twitter alerts…
Twitter. Some love it, some hate it. Some say it’s a great platform to share your interests, reach new customers, promote your blog or voice your opinion. Others don’t see the value of telling the world what they’re up to in 140 characters.
But whether you are participating or not, it’s a pretty good bet that valuable conversations are happening on Twitter: conversations about your product, your brand or your competitors.
Social media and direct revenue…
Hmmm. Still talking about Dell. And this time it sounds like a Harry Potter title. The only difference is that this actually happened!
The company that initially got engaged in social media to repair the Dell Hell reputation damage, has now produced $1 million in revenue directly through Twitter! Dell’s Twitter followers receive messages when discounted products become available in the company’s Home Outlet Store.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.Copyright © 2024 · Fashionista Child Theme on Genesis Framework · WordPress · Log in
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