It’s a word I hear a lot. I even use it myself sometimes:
I like the word.
Sounds and smells fluid & rubbery. But it actually means to do the opposite. It takes power and muscle to leverage one thing towards the other.
I sometimes hear people say that they want to: “Leverage the power of social media”.
Is that possible?
Well, yes it is.
Trust, Relationships, and happy clients: that’s the real stuff you can leverage in social media.