Measuring traffic and behavior on your website or blog is one of the cornerstones of online marketing. Without a measurement tool like for instance Google Analytics, you’re a sailor without a compass.
Especially with smaller businesses, you need to be able to start drawing conclusions based on relatively small sets of data (in terms of quantity).
In these situations, it is really important that you exclude your own internal web traffic from being measured.
Here’s an article that explains how you do it in Google Analytics. Not difficult!
Click here to find out your IP address. Even easier!