Why I blog

Marketing and communications on the social web takes a whole new skill set. And a different mindset too. This isn’t mass communications, it’s targeted.

My mission is to provide you with great tips, tricks, insights and practical advice on how to develop the skills and knowledge you need to be a successful marketer on the social web.

I am Michiel Gaasterland, founder and director at ‘we do communications‘; a new kind of PR, marketing and communications company specialised in selling your ideas, products and services on the social web.

I have over 15 years marketing & branding experience in B2C, media & online. I’m Ex-Brand director for Commodore International, Marketing Director at MonteVerdi.TV &  Head of Marketing & Promotion at EMI Music Netherlands.

Welcome.