New service offers hourly Twitter alerts…

Twitter. Some love it, some hate it. Some say it’s a great platform to share your interests, reach new customers, promote your blog or voice your opinion. Others don’t see the value of telling the world what they’re up to in 140 characters.

But whether you are participating or not, it’s a pretty good bet that valuable conversations are happening on Twitter: conversations about your product, your brand or your competitors.

A great way to find out if Twitter is the right channel for you is to do some research via Twitter search. Just type in relevant words to your business and see who is saying what.

Fancy another way of listening? TweetBeep is like Google Alerts for Twitter. Every time you get a mention on your keywords, you get an alert straight to your mailbox. Sounds like a great tool for brand research and online reputation management to me!

So, if you don’t feel you are quite ready to participate just yet, at least start by listening!

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