Unfollow inactive Twitter accountsAccording to a survey by RJMetrics, core Twitter users are very committed users, but interestingly, more than 80% of Twitter accounts are inactive.

So the chances are that you have quite a few inactive Twitter accounts in your Twitter following.

My view: they ain’t doing you any good. Might as well get rid of them!

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Many people I know get their own personal Twitter channel because their employer has set one up for their company. It’s a great way in to start getting familiar with what it’s all about.

When we help clients become effective in social media we develop editorial plans for them – a plan of which content you need to publish to reach your business, marketing, PR or communications objectives.

But what if you want to start up a Twitter channel for yourself? What do you tweet about then?! Well, unless you are trying to set up your own business, you don’t need an editorial plan.

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You have probably noticed that you can integrate your Twitter account into your Linkedin profile. This means you can post your tweets in your LinkedIn profile.

If you choose to integrate your Twitter and Linkedin accounts, you have two choices:

1. Share all your tweets in your Linkedin status

2. Add the ‘#in’ hashtag to share only specific tweets

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Today, it is a simple marketing truth that if you want to get found by potential customers and clients on the social web, you need to know the basics of SEO (search engine optimisation). You need to develop and implement a keyword strategy. You need to apply that keyword strategy in your social channels – and your content!

This will help help potential customers find you rather than spending unnecessary marketing euros on advertising to find them.

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So, you’ve got yourself a Twitter account, you have figured out what you need to be Tweeting about and you are doing it. Everything feels good.

But as a marketer you want something more tangible than just a feeling. What about clickthrough? If you know the number of clicks that each of your Tweets generates, you can figure out what your people really value – and do more of it!

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As a brand you are probably already on Twitter, or you are thinking of it.

When you do, make sure you know what your consumers expect from you. Honestly, they don’t want to know what you have had for breakfast, when your next meeting is, or what time you are leaving the office.

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I recently came across a post on Hubspot called ‘9 Worst Ways to Use Twitter for Business’. The #1 Worst Way in this Hubspot blog post is ‘Be Overly Self-Promotional’. That’s a great insight. Most businesses are just so used to promoting their stuff that it’s not easy to switch their head-set to a more ‘social’ approach.

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Finding people to follow on Twitter can be a bit daunting at first. There are so many different directories and tools it can take you forever to get to know them all. So, here’s a few of my favourite tools, and a couple of tips on how to make the most of them.

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Shameless Blog Promotion image of woman holding up signOK. You are just starting out with your blog or social media newsroom. You have written and published a great blog post, and it now sits there on your blog.

Because your blog posts are search engine optimised to your Keyword Strategy (On Page SEO), you will eventually start getting traffic through search engines.

But you also want some people on your blog TODAY!

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How to become visible on the social webI ran into a helpful little website called ‘We Are Visible’. It offers a couple of really easy to follow video tutorials, that help you set up a Gmail account, a Twitter account, a Facebook page and a WordPress blog even.

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