It’s a word I hear a lot. I even use it myself sometimes:

Leverage.

I like the word.

“Leverage”

Sounds and smells fluid & rubbery. But it actually means to do the opposite. It takes power and muscle to leverage one thing towards the other.

I sometimes hear people say that they want to: “Leverage the power of social media”.

Is that possible?

Well, yes it is.

But certainly not with a Quid Pro Quo attitude. I recommend trying a warm and heartfelt “Are you being served?” instead.

Trust, Relationships, and happy clients: that’s the real stuff you can leverage in social media.