Measuring traffic and behavior on your website or blog is one of the cornerstones of online marketing. Without a measurement tool like for instance Google Analytics, you’re a sailor without a compass.

Especially with smaller businesses, you need to be able to start drawing conclusions based on relatively small sets of data (in terms of quantity).

[Read more...]

A successful case study on ‘Crisis Management’ SEO…

My last blog post talking about the benefits of an independent blogging platform and url as opposed to putting your blog on the root corporate web domain. My advice was catered towards small business blogs with a desire to establish thought leadership, build links, gain advocates and encourage conversations.

As a matter of habit I always submit my blog posts to the News and Discussion sections in relevant Linkedin Groups. The topic kicked off a lively debate between PR professionals with many valuable contributions. One of the contributors, Jonathan Bernstein – President at Bernstein Crisis Management Inc – brought some deeper and very practical insights to the table.

[Read more...]

The benefits of an independent blogging platform…

OK, you decided to start a blog for the benefit of your business. While you are developing your blogging strategy you will hopefully stop and think for a moment about where to host the blog.

I sometimes have the feeling that many companies automatically place their blog on the domain of their own corporate website. But is this the right choice?

[Read more...]