Marketing 2.0 in plain language
It’s interesting to see that more and more marketing and communication people are showing an interest in SEO. I notice it because of the sometimes quite advanced questions I get.
One of the more advanced questions I’m most often asked is; “Should I make all my outgoing links Nofollow?”
In this post I will try and clear up the sense and non-sense of Nofollow.
In some cases hosting your blog under your main website can be a good option. You would then need to make a choice between hosting the blog as a subdirectory (yourwebsite.com/blog) or as a subdomain (blog.yourwebsite.com).
Next week I will publish a post that explains the pros and cons of hosting your blog under the domain of your main – corporate, primairy or root – website as oppose to hosting it completely separate under a separate domain (URL).
But in this post, I will first discuss the difference between hosting your blog under subdirectory or subdomain.
Over the years, your old website has probably gained loads of incoming links from other websites.
These links do two things. They help people find your site from other websites, which gives you traffic. Plus, they also help improve your SEO – your search engine optimisation, which helps you get better search engine results.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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