Below is one of the most inspiring case studies I have seen on music & the principles of anything that ends on ’2.0′.

It’s a presentation Mike Masnick gave on Midem last year. The presentation is about ‘Serving your Fans’, and his subject is the way that Trent Reznor (Nine Inch Nails) has built his business using not only the tools of social media, but also the principles of 2.0.

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